Exit Interview Değerlendirmesi
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Çalışan Bilgileri:
isim: Zeynep Öztürk departman: Marketing çalışma zamanı: 4 Yıl pozisyon: Digital Marketing Manager

Değerlendirme Sonucu:
 ## Reasons for Leaving

Zeynep's primary reason for leaving is her desire for greater international exposure and a focus on cutting-edge technologies like AI-driven targeting. She seeks a senior role with wider responsibilities and earlier involvement in strategic decision-making. While she valued her time at the company, these factors ultimately led her to seek new challenges elsewhere.


## Overall Satisfaction

Zeynep expresses general satisfaction with her experience, highlighting the creative freedom, supportive team environment, and opportunities for innovation. She found fulfillment in exceeding campaign goals, mentoring junior staff, and forging strong brand partnerships. However, she notes a lack of recognition for cross-departmental successes, particularly when marketing contributed significantly to sales growth.

## Work Environment & Culture

Zeynep describes the Marketing department as collaborative and energetic, though acknowledging periods of stress during peak campaign seasons. The company culture is characterized as friendly, receptive to new ideas, and results-oriented, but potentially hesitant towards experimental approaches. She feels well-supported by both peers and superiors, appreciating constructive feedback and teamwork.

## Development & Suggestions

Zeynep actively pursued professional development through conferences, certifications, and leadership training. Her suggestions for improvement include increased funding for emerging technology training and clearer promotion criteria to incentivize top performers. These recommendations aim to enhance employee growth and retention.

## Retention Analysis

To retain Zeynep, the company could have offered:

* A clear career progression path with defined milestones and timelines for advancement.
* Earlier involvement in company-wide strategic discussions, allowing her to contribute at a higher level.
* More formalized recognition programs celebrating cross-departmental accomplishments.
* Increased investment in training related to emerging digital marketing trends and technologies.



## Future Relationship

Maintaining a positive alumni relationship with Zeynep involves staying connected through LinkedIn, sharing relevant industry updates, and inviting her to participate in events or webinars. This can pave the way for future collaborations or even potential re-engagement if suitable opportunities arise.




## Actionable Recommendations

* **HR:** Implement a formal mentorship program pairing experienced employees with newer hires to foster knowledge transfer and support career development.
* **Leadership:** Review current performance review processes and ensure they clearly outline promotion criteria and offer transparent feedback mechanisms.
* **Marketing Team:** Develop strategies to better recognize and celebrate cross-functional successes, ensuring all departments feel valued and appreciated.
* **Training & Development:** Allocate additional budget for specialized training programs focusing on emerging technologies and market trends relevant to the company's future direction.
* **Communication:** Regularly communicate company-wide initiatives and strategic plans to keep employees informed and engaged in the bigger picture.